VW

Challenge:

The Volkswagen Jetta came with an impressive list of German-engineered safety features. But auto safety ads typically focused on controlled collisions in controlled environments, or talked about avoiding accidents in the first place. A big snore for consumers.

Solution:

Our campaign demonstrated how the safety features we all take for granted can be just as startling as the danger they confront.

Result:

Dealers reported a significant uptick in traffic while sales increased 39% year over year.